George Cunia
204 Oakmont Rd.- Syracuse, New York
TEL: 315-516-8379 / 315-449-2797
hybridica@gmail.com
http://www.mybizoffice.com/a/hybridica
WEB STRATEGIST | SOFTWARE DEVELOPER | SEO SPECIALIST
E-Commerce Strategist
Health Information Systems
Internet-Based Social Network Development
SEO-Search Engine Optimization
Web-Based Application Development
B2B & B2C Web Development
CORE COMPETENCIES INCLUDE
B2B & B2C E-Commerce Marketing, Development & Maintenance
Web Project Design, Programming, Deployment & Maintenance
Blog {Web Log} Portal Development & Maintenance
SEO-Search Engine Optimization – {1st Page Ranking for High Frequency Keywords/Keyphrases {proof upon request}
Web-Based Application Development (eMail System Development & Maintenance)
B2B & B2C eLearning Development { http://www.oshacollege.com/ }
Human-Computer Interaction & Interface Design
CURRENT ACCOMPLISHMENTS & ACTIVITIES
Hybridica, Inc. (2003-Present)
WEB STRATEGIST | MEDICAL SYSTEMS SOFTWARE DEVELOPER | SEO SPECIALIST
Coyne International Enterprises Corp. (1998-Present)
E-COMMERCE STRATEGIST | PROJECT MANAGEMENT - USA & EUROPE
Mobil Oil Corp. Plastics Division / MNAS Inc. (1995-1998)
COUNTRY MANAGER – RO
AlfaPress Printing & Publishing Inc. - Romania (1990-1995)
COUNTRY MANAGER | CO-FOUNDER | MINOR SHAREHOLDER – RO
Hybridica, Inc. (2003-Present)
WEB STRATEGIST | HEALTH CARE INFORMATION SYSTEMS DEVELOPER | SEO SPECIALIST
Web Strategist - Background
Coordinate objectives of senior management
Web site design & content creation (text/graphics,etc…) that is effective and search engine friendly
Design Blogs (Web Logs) & their effective utilization
Create, implement, and monitor Campaigns for the client
Create & design campaign formats tailored to specific client needs
Evaluate and monitor global online marketing changes
Analysis of product or services & price comparison
Work closely w/ Marketing Director
Conduct strategic discussion session with SEOs
Manage a team of website designers, graphic artists and Internet consultants
RSS Usage & Syndication
Run Affiliate Marketing Campaigns
Manage marketing budget Oversee website creation and changes to websites
Research, analyze and monitor market trends and the competitive environment
Increase site traffic & Monitor ROI
Online branding of client’s business & online customer retention
Personalization of business with online perspective
Manage Email marketing campaigns
Responsible for all phases of online marketing
Organize and implement online marketing policy & strategy
Design and/or assist in Web page layouts
Organize page information to maximize clarity for the target audience
Electronic marketing design (email, newsletters), testing & delivery of bulk email campaigns
Creating E-Marketing communities through Forum & Message Board
Streamline user interface design
Web Analytics - Background
Traffic analysis for a web site's:
Usage pattern
Conversion
Underlying key phrases used
Search engine and link referral
Work with in-house developers – tie tracking information to database
Track paths and traffic patterns once a visitor enters the web site
Tracking keyword ad campaigns in order to determine ROI
Keeping up-to-date on changes with effective Internet advertising trends
Monitor site performace metrics
Keep up-to-date on changes with effective Internet advertising trends
Research, analyze and recommend Web marketing solutions
SEO Skills (Organic & Inorganic Marketing) - Background
Routinely achieve top 10 positioning of clients' web sites on leading search engines using Client’s industry related:
Keywords
Key phrases
Content semantics
Compelling descriptions
Titles
Run paid advertising tactical campaigns to work alongside SEO as part of an overall
online marketing strategy:
Google
Overture
Enhance…and other similar PPC
Continuous keyword refinement
Geo targeting with Google Ad Words and Yahoo’s Overture
Define specifically which keywords are converting to sales
List of SEO methods & tools used:
Trellian, Webtrends, WebCEO
Proprietary Search Engine Optimization Strategies
Analysis of client's top keywords
Strategic search engine submissions
Submissions to regional and industry specific directories
Wordtracker & Keyword Discovery
Submission/Search results tracking
Create & implement linking strategy
Keep track of:
Existing listings
Expand keyword list
Optimize listings and increase ROI through new listings
SEO analysis of client’s web site
Tracking, analysis KEI of strategic keywords
Project Development Tools – Technical Understanding | Background
TOOL
YEARS LAST
USED LEVEL
1 Low/10 High
Project
Design & Management
9
Current 9
J2EE
Development
2
Current 6
Web
Development (HTML/XHTML)
8
Current 9
D-Programming
1
Current 5
Macromedia
Flash / Action Script
6
Current 7
Adobe
Photoshop / Illustrator
4
Current 6
Full
Life Cycle Development
6
Current 7
C++
| C# Programming
4
Current 9
Java
Server Pages 1.2 (JSPs)
2
Current 6
JXTA
Development
2
Current 6
XML/XSLT
2
Current 6
Delphi
| Kylix Programming
4
Current 9
Application
Design/Architecture
2
Current 6
AJAX
1
Current 5
M-Technology
(MUMPS)
3
Current 6
ASP
/ .NET
3
2004 5
Health Care Information Systems Development Background
Integrated Health Care Information Systems development – Project name “Mynd”
Development tools used:
PHP
mySQL
PostgreSQL
Modules in development:
Surgery
Admission
Nursing
Schedulers
Outpatient
Repair
Wards
Communications
Labs
WYSIWYG forms
Pharmacy
Userconfig
Security
Embedded workbots
Develop and coordinate strategic and operational plans for implementation of health service information systems
Lead cross-functional teams to evaluate, plan, implement, support and manage the deployment of EMR systems
Coordinate task, time, scope, resources and budget management
Collect necessary input from end users on different or new scope requirements
Ensure that project remains on timelines
Coordinates clinical content customization
Develop orientation sessions for health center staff
Liaison with IT department
Maintain up to date knowledge on EMR technology
Web Project Manager-Development Portfolio / Projects
(2003-Present)
http://www.timerelay.com
E-COMMERCE ONLINE STORE: Authorized Seiko watch retailer - Syracuse, NY
ENVIRONMENT: PHP | Javascript | HTML | MySQL
COMPLETION TIME: 3 Months
SPECIAL
NOTES: The Timerelay.com DESIGN is currently the 7th most viewed site
(out of the Top 300) Designed with a Mambo/Joomla PHP Engine. Please
see link:
http://virtuemart.net/index.php?option=com_bookmarks&task=order&Itemid=65&mode=3&catid=-1&orderbycol=hits&orderbyupdown=asc&search=*
http://www.protectiveapparelteam.com
E-COMMERCE ONLINE STORE: Web site development for Coyne Textile Services
Protective Wear Division - Syracuse, NY
ENVIRONMENT: HTML | Flash MX | Javascript | XML | ASP
COMPLETION TIME: 3 months – In progress
SPECIAL NOTES: Ongoing
Content updates
Search Engine Optimization {SEO}
Started SEO campaign for ProtectiveApparelTeam.com in Jan.2006.
Industry key phrase for Protective Apparel Team is “protective apparel”
Achieved a #1 ranking on MSN Search – as of May.15.2006 - See Link at>
http://search.msn.com/results.aspx?q=protective+apparel&sourceid=Mozilla-search
Design updates
Coding
An
example of current SEO work (June-26-2006) with this company's
http://www.protectiveapparelteam.com e-commerce site is listed below.
(Note: keyphrases are high frequency for the company's market and SEO
competition includes Dupont)
PROTECTIVE APPAREL = #1 (Above DUPONT Corporation...the industry specialist in Protective Apparel)
http://search.msn.com/results.aspx?q=protective+apparel&sourceid=Mozilla-search
PROTECTIVE APPAREL = #6
http://www.google.com/search?q=protective+apparel&num=20&hl=en&hs=LHS&lr=&safe=off&client=firefox-a&rls=org.mozilla:en-US:official&start=20&sa=N
INDURA APRONS = #1
http://search.yahoo.com/search?p=aprons+indura&ei=UTF-8&rls=org.mozilla:en-US:official&fr=moz2
INDURA APRONS = #1
http://search.msn.com/results.aspx?q=aprons+indura&sourceid=Mozilla-search
INDURA APRONS = #1
http://www.google.com/search?hl=en&lr=&q=web+developer&btnG=Search
VINEX APRONS = #1
http://www.google.com/search?q=VINEX+APRONS&sourceid=mozilla-search&start=0&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official
VINEX APRONS = #1
http://search.msn.com/results.aspx?q=VINEX+APRONS&sourceid=Mozilla-search
VINEX APRONS = #1
http://search.yahoo.com/search?p=VINEX+APRONS&ei=UTF-8&rls=org.mozilla:en-US:official&fr=moz2
ZINC PRO APRONS = #1
http://www.google.com/search?q=ZINC+PRO+APRONS&sourceid=mozilla-search&start=0&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official
ZINC PRO APRONS = #1
http://search.yahoo.com/search?p=ZINC+PRO+APRONS&ei=UTF-8&rls=org.mozilla:en-US:official&fr=moz2
ZINC PRO APRONS = #1
http://search.msn.com/results.aspx?q=ZINC+PRO+APRONS&sourceid=Mozilla-search
CASTER COATS = #3
http://www.google.com/search?q=caster+coats&sourceid=mozilla-search&start=0&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official
CASTER COATS = #1
http://search.msn.com/results.aspx?q=caster+coats&sourceid=Mozilla-search
CASTER COATS = #1
http://search.yahoo.com/search?p=caster+coats&ei=UTF-8&rls=org.mozilla:en-US:official&fr=moz2
INDURA LAB COATS = #10
http://www.google.com/search?q=INDURA+LAB+coats&sourceid=mozilla-search&start=0&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official
INDURA LAB COATS = #9
http://search.yahoo.com/search?p=INDURA+LAB+coats&ei=UTF-8&rls=org.mozilla:en-US:official&fr=moz2
INDURA LAB COATS = #1
http://search.msn.com/results.aspx?q=INDURA+LAB+coats&sourceid=Mozilla-search
PROBAN PANTS = #6
http://search.msn.com/results.aspx?q=PROBAN+PANTS&sourceid=Mozilla-search
OASIS PANTS = #1
http://search.msn.com/results.aspx?q=OASIS+PANTS&sourceid=Mozilla-search
INDURA PANTS #2
http://search.msn.com/results.aspx?q=INDURA+PANTS&sourceid=Mozilla-search
NOMEX SHIRTS = #6
http://search.msn.com/results.aspx?q=NOMEX+SHIRTS&sourceid=Mozilla-search
ULTRA SOFT SHIRTS = #1
http://search.msn.com/results.aspx?q=ULTRA+SOFT+SHIRTS&sourceid=Mozilla-search
ULTRA SOFT SHIRTS = #4
http://search.yahoo.com/search?p=ULTRA+SOFT+INDURA+SHIRTS&ei=UTF-8&rls=org.mozilla:en-US:official&fr=moz2
ULTRA SOFT SHIRTS = #2
http://search.msn.com/results.aspx?q=ULTRA+SOFT+INDURA+SHIRTS&sourceid=Mozilla-search
VINEX SHIRTS = #1
http://search.msn.com/results.aspx?q=VINEX+SHIRTS&sourceid=Mozilla-search
VINEX SHIRTS = #5
http://www.google.com/search?q=VINEX+SHIRTS&sourceid=mozilla-search&start=0&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official
VINEX SHIRTS = #4
http://search.yahoo.com/search?p=VINEX+SHIRTS&ei=UTF-8&rls=org.mozilla:en-US:official&fr=moz2
PBI GOLD = #4
http://www.google.com/search?q=pbi+gold&sourceid=mozilla-search&start=0&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official
PBI GOLD = #4
http://search.msn.com/results.aspx?q=pbi+gold&FORM=QBRE
WEB DEVELOPER = #1
http://search.yahoo.com/search?p=web+developer&fr=yfp-t-500&toggle=1&cop=&ei=UTF-8
WEBSITE DESIGN = #1
http://search.yahoo.com/search?p=website+design&prssweb=Search&ei=UTF-8&x=wrt
WEB DEVELOPMENT = #4
http://search.yahoo.com/search?p=web+development&prssweb=Search&ei=UTF-8&x=wrt
WEB DESIGN = #4
http://search.yahoo.com/search?p=web+design&prssweb=Search&ei=UTF-8&x=wrt
ECOMMERCE DEVELOPMENT = #3
http://search.yahoo.com/search?p=ecommerce+development&prssweb=Search&ei=UTF-8&fr=yfp-t-500&x=wrt
SEARCH ENGINE SPECIALIST = #1
http://search.msn.com/results.aspx?q=search+engine+specialist&mkt=en-US&form=QBRE&go.x=9&go.y=17&go=Search
SEO = #1
http://www.google.com/search?hl=en&lr=&q=SEO&btnG=Search
SEO Specialist = #1
http://search.yahoo.com/search?p=search+engine+specialist&prssweb=Search&ei=UTF-8&fr=yfp-t-500&x=wrt
http://www.coynetextileservices.com
COMPANY SITE: New web site development for Coyne Textile Services – Syracuse, NY
ENVIRONMENT: HTML | Google-Maps API | Flash MX | Javascript | XML
COMPLETION TIME: 3 months – In progress
SPECIAL NOTES: Ongoing
Content research | updates
Search Engine Optimization {SEO}
Design updates
Coding
B2B e-Learning Environment
http://www.upstatewatches.com
E-COMMERCE ONLINE STORE: Authorized Citizen Retailer – Syracuse, NY
ENVIRONMENT: PHP | Javascript | HTML | MySQL
COMPLETION TIME: 3 Months
SEO: Most Model #’s Rank on MSN’s Top 10 (Date: June.20.2006)
http://www.ocutique.com
E-COMMERCE ONLINE STORE: Authorized retailer of brand name sunglasses
ENVIRONMENT: ASP | .NET | Javascript | HTML | MSSQL
COMPLETION TIME: 3 Months
SPECIAL NOTES: Ongoing – site changing ownership. Back online after July-2006
Web design/maintenance | Full Customer Service | Order Fulfillment
Operated all departments at Ocutique.com Online store within 30 months
Individually Achieved Total Sales of approx. $800,000 within 30 months
{Proof upon Request}
Generated over 8,000 fulfilled customer orders in 30 months
Developed an E-Commerce back-end – Programming built on .NET
Online
Marketing Agreements - for example, with a multi-million unique visitor
site named www.RealAge.com (has appeared many times on Oprah)
Also
setup ecommerce partnership agreements with online stores such as
www.Aluminumbats.com (which is one of the most visited online stores
for baseball equipment). The partnership included selling our luxury
sunglasses to their customer-base as a direct sell and not via the
affilate model
SEO
- Performed Search Engine Optimization for Ocutique.com with 1st page
results for key phrases such as “Maui Jim”,
“Bolle”, “Bolle Sunglasses”. “Silhouette
Sunglasses”, “Serengeti Sunglasses” {Proof upon
request}
Email
Marketing – develop and distribute (to our over 8000 customers)
promotional opt-in emails with content such as Coupons/Specials,
Interactive “Flash” Games and Eye Care News. and/
etc… opt-in emails through our customer list of over 8,000,
every a 30-60 days.
Created/Developed
an Innovative & Interactive Application called "e-Try-On Studio"
where a visiting user could Try a Pair of Sunglasses online by just
copying and pasting any sized image of themselves onto a browser page
on our ecommerce site. After copying and pasting the person's image,
the pair of sunglasses would readjust to fit exactly over the pictured
eyes
http://www.hybridica.com
COMPANY SITE: Web site development for Hybridica, Inc. - Syracuse, NY
ENVIRONMENT: Flash MX | XML
COMPLETION TIME: 6 months – in progress
http://www.OshaCollege.com
INTERACTIVE ONLINE E-LEARNING SYSTEM: Web-based & Interactive
ENVIRONMENT: J2EE | Apache | CASTOR | HSQL | Jakarta Tomcat | Velocity
COMPLETION TIME: 3 months – In progress
http://www.grocerylive.com
E-COMMERCE ONLINE STORE: Online Grocery-Delivery service – Syracuse, NY
ENVIRONMENT: PHP | Javascript | HTML | MySQL
COMPLETION TIME: 3 Months – In progress
http://www.cocoagifts.com
E-COMMERCE ONLINE STORE: Online Baked-Food Seller – Syracuse, NY
ENVIRONMENT: PHP | Javascript | HTML | MySQL
COMPLETION TIME: 3 Months – In progress
http://www.gearstation.com
E-COMMERCE ONLINE STORE: Authorized retailer of brand name electronics
ENVIRONMENT: PHP | Javascript | HTML | MySQL
COMPLETION TIME: 3 Months
http://www.surferpad.com
E-COMMERCE ONLINE STORE: Datawind™ Wireless retailer – Syracuse, NY
ENVIRONMENT: ASP | .NET | HTML
COMPLETION TIME: 3 Months
http://www.blueridgetextile.com
COMPANY SITE: Web site development for Blue Ridge Textiles – Blue Ridge, GA
ENVIRONMENT: Flash MX
COMPLETION TIME: 3 months
http://www.coynetextileservices.com (2003 Version to be replaced in June 2006)
COMPANY SITE: Web site development for Coyne Textile Services – Syracuse, NY
ENVIRONMENT: Flash MX
COMPLETION TIME: 3 months
http://www.hybridica.com/cts_minimalist/main.swf
COMPANY SITE: Web site development for Coyne Textile Services – Syracuse, NY
ENVIRONMENT: Flash MX | XML
COMPLETION TIME: 3 months (Concept for new Coyne site)
Software Project Manager Portfolio / Projects
(2003-Present)
Title
Application for a brokerage company
Duration - January 2004 – September 2005
Description - Database design
Implementing using Delphi and MSSql Databases
Modules
for multi-language, general and particular lists administration,
trading, back-office, reporting, compliance, accounting, payroll,
management, maintenance, alerts and messaging.
Online real-time data acquired through another module from excel
Friendly, easy-to-use, Pie charts design
User customizable tables
Full security access control
Optimized for real-time quotations display
Fast Searching techniques implemented as Base Classes
Exporting data to Excel or other formats
Comments Number of clients served : 1
Covered area : world-wide
Code lines : around 3000 (Delphi)
Reports : in progress (Fast Reports)
Title
Database design and front office application for a mail and package shipping company based on bar code management
Duration - September 2003 – March 2004
Description - Database design for 50 branches with online or offline replication using MSSql Server 2000
Modules
for Reception from agent, reception from another branch, delivery to
customer, delivery to another branch, info package, warehouse
management, grouping packages, special lists
Reports through database
Multi-language options
Wireless online database through a dblink connection
Designed for pocket pc PDT8100
Optimized design for small touch pad screens
Automated tasks, bar code scanning and manual input, error control
Design based on stored procedures for easy maintenance
Logs for all operations in the database
Comments Number of clients served : 1
Covered area : country-wide
Code lines : around 2000 (Visual C++ for embedded systems)
Coyne International Enterprises Corp. (1998-Present)
E-COMMERCE STRATEGIST | PROJECT MANAGEMENT - USA & EUROPE
{Coyne is a national industrial laundry company with 32 plants serving 50,000 companies}
Job Responsibilities & Activities:
Manger and update all of Coyne’s E-Commerce B2B and B2C web initiatives
Establish goals, objectives, strategies and budgets for specific markets
Carrying out Inorganic (PPC) & Organic Search Engine Placement
Develop eMail marketing campaigns
Provide marketing, merchandising and e-commerce management recommendations
Responsible
for identifying sales leads/trends and key contacts and ensuring client
satisfaction by maintaining contact with key decision makers
Design
and carry out client site and strategy analysis, assess information,
prepare online tracking reports and suggest solutions
Work
directly with clients and Account Managers to help create and identify
strategic opportunities and generate interest in relevant products and
services
Formulate a robust E-CRM platform for Coyne’s eLearning series and industry
thought leadership activities
Analyze
and design new features, write new code, maintain existing code, and
manage and update the supporting database and stored procedures
Support customer requests for information and issue resolution
Promote Coyne’s services through multiple online channels of marketing
Mobil Oil Corp. - Plastics Division / MNAS, Inc.(1995-1998)
COUNTRY MANAGER – ROMANIA
{Mobil Plastics Europe is part of Mobil Oil Corporation}
Job Responsibilities & Activities:
Business development in Romania for Mobil Plastics’ European Polypropylene Film Division (Based in Belgium)
Develop
client relationships within the Flexible Packaging &
Converting/Printing Markets as well as Romanian Cigarette/Tobacco
Monopoly
Achieved sales of $3.0 million between 1995-1997
Instrumental in introducing Mobil Plastics Europe into Romanian markets
Complete turnaround of under-performing sales attempts by Mobil’s European ales team between 1990-1994
Set
higher expectations and instituted individual team-member
accountability resulting in 650% revenue increase over three years
(1995-1998) in Romania - Documents available upon request
AlfaPress Printing & Publishing Inc. (1990-1995)
COUNTRY MANAGER | CO-FOUNDER | MINOR SHAREHOLDER – ROMANIA
{AlfaPress currently has a customer base of 1500 businesses generating repeat business}
Job Responsibilities & Activities:
Start-up
business development for the first 1-2 years which focused on building
a solid customer base consisting of multiple small accounts
Business development after the 2nd year focused on larger institutions and companies
As a start-up business, sales grew from $0 in 1990 to $3.5 million by 1994
Withdrew from managerial position upon taking a position with Mobil Plastics – Europe
EDUCATION & LICENSING
Bucharest School Of Medicine – Romania (Graduated 1990)
Received a Medical Doctor Degree (MD) in General Medicine
http://www.hybridica.com/MedicalEdocGlossary/index_a.html
http://www.hybridica.com/MedicalEdocGlossary/index_b.html
http://www.hybridica.com/MedicalEdocGlossary/index_c.html
http://www.hybridica.com/MedicalEdocGlossary/index_d.html
http://www.hybridica.com/MedicalEdocGlossary/index_e.html
http://www.hybridica.com/MedicalEdocGlossary/index_f.html
http://www.hybridica.com/MedicalEdocGlossary/index_g.html
http://www.hybridica.com/MedicalEdocGlossary/index_h.html
http://www.hybridica.com/MedicalEdocGlossary/index_i.html
http://www.hybridica.com/MedicalEdocGlossary/index_j.html
http://www.hybridica.com/MedicalEdocGlossary/index_k.html
http://www.hybridica.com/MedicalEdocGlossary/index_l.html
http://www.hybridica.com/MedicalEdocGlossary/index_m.html
http://www.hybridica.com/MedicalEdocGlossary/index_n.html
http://www.hybridica.com/MedicalEdocGlossary/index_o.html
http://www.hybridica.com/MedicalEdocGlossary/index_p.html
http://www.hybridica.com/MedicalEdocGlossary/index_q.html
http://www.hybridica.com/MedicalEdocGlossary/index_r.html
http://www.hybridica.com/MedicalEdocGlossary/index_s.html
http://www.hybridica.com/MedicalEdocGlossary/index_t.html
http://www.hybridica.com/MedicalEdocGlossary/index_u.html
http://www.hybridica.com/MedicalEdocGlossary/index_v.html
http://www.hybridica.com/MedicalEdocGlossary/index_w.html
http://www.hybridica.com/MedicalEdocGlossary/index_x.html
http://www.hybridica.com/MedicalEdocGlossary/index_y.html
http://www.hybridica.com/MedicalEdocGlossary/index_z.html
http://www.hybridica.com/photo/index.html
http://www.hybridica.com/george-cunia/index.html
http://www.hybridica.com/liliana-cunia/index.html
http://www.hybridica.com/liliana-olteanu/index.html
Resume: Please download here -
http://www.hybridica.com/web_development.doc
http://www.hybridica.com/web_developer.doc
http://www.hybridica.com/web_designer.doc
http://www.hybridica.com/ecommerce_developer.doc
http://www.hybridica.com/cv.pdf
